Folia

Emma Branding was commissioned by Vegpro International, a Canadian leader in vegetable production, to design the Folia website, its new brand of greenhouse-grown lettuce. This mandate was part of a major project: the launch of a state-of-the-art 5-hectare greenhouse capable of ensuring year-round local production.

I created a modern and immersive digital platform reflecting Folia’s DNA: health, freshness, innovation, and environmental responsibility. The user experience was designed to showcase the distinctive lettuce varieties, their eco-friendly packaging, and the brand’s values. Result: a website that supports the national launch of Folia and strengthens its positioning with a millennial clientele concerned with quality and sustainability.