Scandinave Spa

Scandinave Spa, a Nordic spa chain with locations in Quebec, Ontario, and British Columbia, chose emma branding to provide art direction and ensure brand consistency across its print and digital communications.

Already possessing a strong identity, the company was seeking a strategic partner to support its marketing activities and provide an external perspective. Since then, I have been working with their team every week to act as a brand guardian and maintain a uniform and consistent image.

My mandate also includes the evolution of the brand guidelines and the modernization of the visual identity, expanding my role into comprehensive art direction. I design and produce advertisements for various media, such as newspapers, magazines, signage, digital campaigns, and social media. Everything is always in line with Scandinave Spa’s DNA and high standards.