Branding, websites, and graphic design
Forget beige. At emma branding, a branding studio located on Montreal’s North Shore, my team and I design brands that refuse to go unnoticed. Brand strategy, visual identity, graphic design, and website design: every project is designed to make your brand truly stand out.
Visual identities that strike, campaigns that own their presence, websites that hook from the first second. The goal is simple: ensure your brand is seen, understood, and memorable.
Blainville QC Canada • Since 2020
01.
Brand Strategy
The Brand strategy is the foundation on which everything else rests. Before designing a logo or building a website, I take the time to understand what makes your business unique and what needs to be clearly expressed to the market.
Through structured strategic thinking, strategic positioning, target definition, personas, archetype selection, and defining the brand’s tone and voice, my team and I establish the foundations that will guide all communications. This step ensures a coherent, relevant, and lasting brand, capable of standing out and creating a real connection with consumers.
Brand strategy
Strategic positioning
Brand tone and voice
Brand pyramid
Target audience
Personas
Brand archetypes
Preferred media channels
Strategy in action
Discover how brand strategy comes to life through real projects.
02.
Visual Identity
Visual identity is the graphic translation of brand strategy. It transforms a brand’s ideas, positioning, and personality into a clear and recognizable visual language.
This step involves designing the fundamental elements that will compose the brand’s universe: the logo, color palette, typefaces, and the graphic guidelines that govern their use. Together, they form a coherent system that ensures a strong, distinctive, and consistent brand across all communications.
Corporate identity
Logo design
Visual identity
Packaging design
Advertising design
Poster design
Menu design
Stationery design
Signage design
Exterior signage
Campaign adaptation
Digital marketing visuals
Beach flag
Visual identity examples
Discover two visual identities, or branding if you prefer, created by Emma branding.
03.
Website design
I design websites that aren’t just beautiful: they are built to perform. Custom design, fluid navigation, optimized content, and a structure that converts—everything is crafted so your site reflects your brand and achieves your goals. Whether it’s to showcase your services, sell online, or build your reputation, I create an online experience that makes people want to stay… and act.
WordPress website design
User experience (UX)
User interface (UI)
Online store (e-commerce)
Landing page
Website redesign
Information architecture
Websites designed for today's user
Discover two examples of websites created by Emma branding.
